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Town Goals from the Destination Management Plan

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Breckenridge Destination Management Plan

Vision: Harmony of Quality of Life for Residents

and Quality of Place for Visitors

The Breckenridge Destination Management Plan is a 10-year road map to accomplish a shared vision for a more balanced long-term future. Specifically, it's designed to help ensure economic sustainability for the community while preserving the quality of life for residents and quality of place for visitors.

 

The four strategic goals included in this Destination Management Plan (DMP) will inform the future direction of Breckenridge in terms of how the public and private sectors collaborate to navigate the future of the year-round visitor economy. Each of the goals includes initiatives designed to accomplish the primary objectives, as well as the people and organizations responsible for their implementation. The strategic goals and initiatives were determined during a comprehensive series of individual and group community engagement sessions. They included one-on-one interviews with key stakeholders, small workshops with various community segments and public departments, and large, well-attended town halls where residents were invited to share their
opinions to help determine their Town's destiny.

The final ratification of the Plan's strategic goals took place during a Breckenridge Town Council Planning Session with the Breckenridge Tourism Office in February 2019. This process confirmed the solid alignment of community member priorities with Town goals and initiatives. One of the biggest highlights of the Destination Management Plan (DMP) is confirmation of all that has been accomplished in Breckenridge to balance the needs of the community and the demands of visitors.

The local tourism industry is the economic lifeblood of the town. But at the same time, it's imperative that future growth is managed responsibly so residents can enjoy the lifestyle that brought them to Breckenridge in the first place. Looking ahead, the successful implementation of the Destination Management Plan (DMP) and its initiatives will require ongoing strategic alignment and engagement among industry, the community and stakeholders for Breckenridge to flourish. The purpose of this document is not to grow visitor volumes. Rather, the overarching vision is to use tourism as a catalyst for providing more opportunities for more people in Breckenridge, so the local community can help protect the authentic character of the Town while adding new layers to it for future generations.

"The purpose of this document is not to grow visitor volumes. Rather, the overarching vision is to use tourism as a catalyst for providing more opportunities for more people in Breckenridge, so the local community can help protect the authentic character of the Town while adding new layers to it for future generations."

 

THE FOUR GOALS:

Click each icon to see the goal that it represents.

Balanced Economy       Authentic Character

     Boots & Bikes       Enviro Stewardship